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susy Posted on 29/11 19:18
Why can we only get mfc tops, and other gear

.... from the club shop? surely they would make more money taking a cut from the stores that sell other clubs merchandice. I was in Sports world today in Teesside park and they even had Sunderland tops on sale there. MFC seems to be lagging behind.

bubblesmfc Posted on 29/11 19:21
re: Why can we only get mfc tops, and other gear

We get a better deal by only selling through the club i.e a bigger percentage of the takings.

This is the reason we have Errea as our kit makers, they are the only manufactureres willing to do this.

Camsell_345 Posted on 29/11 19:23
re: Why can we only get mfc tops, and other gear

Beacuse we have a marketing team (lol for what it's worth) that can not see past the town centre, it is a small minded policy that is madness in todays game. Never mind London you can't buy a boro top in stockton or redacr and that is just wrong.

rob_fmttm Posted on 29/11 19:27
re: Why can we only get mfc tops, and other gear

Go and argue with Steve Gibson - Camsell - this is central to his commercial strategy. He has researched it long and hard - it might seem small town small minded but he can't be continuing this blindly.

susy Posted on 29/11 19:27
re: Why can we only get mfc tops, and other gear

Surely though if the club sold say 100 club tops to a retailer at cost plus a small fee then the retailer puts their mark up on, a lot more tops would be sold in total thus actually improving the takings the club gets. Is errea giving the tops away to the club? whatever a manufacturer charges the cost will be passed onto the customer so we change manufacturer... what hardship!

Stepper_T Posted on 29/11 19:29
re: Why can we only get mfc tops, and other g

Probably not much call for it outside Middlesbrough.

Camsell_345 Posted on 29/11 19:29
re: Why can we only get mfc tops, and other gear

Rob i know the argument but you can't really think only selling the tops in two shops about 3 miles apart can be better financially than selling them across the globe, it is small minded and stops us from attracting any new floating fans outside the region.

Boro_Babs Posted on 29/11 19:30
re: Why can we only get mfc tops, and other gear

boro have errea as kit supply because they are the only company who will produce it just to sell it in the club shop

--- Post edited by Boro_Babs on 29/11 19:30 ---

Camsell_345 Posted on 29/11 19:31
re: Why can we only get mfc tops, and other gear

Rob the marketing team at MFC showed how good they were last season we were in the second biggest final in europe and what did they do, nothing they are clueless and as for the PR dept well say no more.

susy Posted on 29/11 19:32
re: Why can we only get mfc tops, and other gear

Ok Rob, im no expert in this and am sure that Steve Gibson has done his research for the marketing that happens at the club but i cant help but think this is a pain for the customers, for mums who have to make a special trip to m'bro town centre or the club to get tops for their kids. I bet a lot of knick nacks would be purchased at the til if it had the m'bro logo on it, at as many retailers you could get your stuff out to.

Has he researched the times the ticket offices are open too? Cos that seems barmy to me also.

Camsell_345 Posted on 29/11 19:35
re: Why can we only get mfc tops, and other gear

Rob shirt sales is not just about money though its also about identity say a young lad in a non football area like cornwall, looks at our euro games last season thinks hey i like this side and they are different to my mates at school i think i will go and buy their shirt....

these floating fans make the club money just as mucha as the die hards in eston, think small act small.

Oh and if this system is so wonderful why are we the only club in the Prem using it?

susy Posted on 29/11 19:36
re: Why can we only get mfc tops, and other gear

Let me get this right .... Errea are the only manufacturer that are willing to only have their products sold in 2 shops, so many other manufacturers would be willing to manufacture MFC kit if it were sold in other retailers.

As for there is no call for kits out of M'bro, sorry you are wrong there, maybe not a global club, but certainly wider than just M'bro.

susy Posted on 29/11 19:37
re: Why can we only get mfc tops, and other gear

Cam, you and I seem to be the only ones agreeing here... is it us who are losing it?

Camsell_345 Posted on 29/11 19:38
re: Why can we only get mfc tops, and other gear

Susys if we continue to think like this as many do then is it any wonder we have no fan base wider than 5 miles from the ground.

Must be mate but as i said i don't buy this answer as no other club does it.

--- Post edited by Camsell_345 on 29/11 19:39 ---

susy Posted on 29/11 19:44
re: Why can we only get mfc tops, and other gear

There are quite a few people who live well away from the club, surley this must irritate them too or are they not bothered cos they are used to it and just think... oh yeah m'bro football club does it again. If its true that no other premiership club works like this then we really are acting like dinosaurs then arnt we.

I notice my question about the ticket office hasnt been answered either too!

trodbitch Posted on 29/11 19:46
re: Why can we only get mfc tops, and other g

1 The marketing team had nothing to do with the fact we had less tickets for the uefa cup finalo than we had S+T red book holders.

2 The club have repeatedly stated the reasons for only selling via official club outlets, no amount of "surely it would be better" arguments are going to change the outcome of their market research.

Camsell_345 Posted on 29/11 19:49
re: Why can we only get mfc tops, and other gear

Sussy try it next time you are out go into a sports shop and you will see newcastle shirts galore sunderland and all prem sides you can imagine (and this is in the boro i am talking about) but the one shirt you won't see is ours you can't buy a boro top in the cleveland centre oops sorry i mean the mall and that is a joke.

Here is the biggest on line football shop in the Uk, try ordering our current strip on here?

Link: Subside

Camsell_345 Posted on 29/11 19:50
re: Why can we only get mfc tops, and other gear

Trodbitch who mentioned tickets i meant where was the t shirts, the other spin offs and other merchandise for the biggest game in our history, how many did they do 3 and there was only about 30 of em as well.


outcome of their market research. lol are you serious so there is no demand in stockton and redcar for boro tops then? get real

--- Post edited by Camsell_345 on 29/11 19:52 ---

trodbitch Posted on 29/11 19:51
re: Why can we only get mfc tops, and other g

"buy a boro top in the cleveland centre" - but you can just around the corner.

trodbitch Posted on 29/11 19:52
re: Why can we only get mfc tops, and other g

Well if you weren't talking about tickets here then what were you talking about?

"Rob the marketing team at MFC showed how good they were last season we were in the second biggest final in europe and what did they do, nothing they are clueless and as for the PR dept well say no more."

Downilson Posted on 29/11 19:53
re: Why can we only get mfc tops, and other g

Totally agree Forza and susy. Same goes for Lilywhites etc, big famous sports outlet, every Premiership kit it seems except Middlesbrough.

I really can't understand why we have a dogmatic policy at all. Why not, and this may be crazy, say we'll let however many retailers sell our kits as they like, at their risk, and if it works, it works, if not, it doesn't.

No matter how much people think they are better fans because they agree with everything every aspect of the club does ever, the point still remains - off the pitch we let ourselves down.

trodbitch Posted on 29/11 19:53
re: Why can we only get mfc tops, and other g

Of course there's demand for boro tops in redcar and stockton. The last time I checked, those people who live there are not so far away from the riverside stadium or middlesbrough town centre to buy one. Of course, you could buy one online and have them deliver it.

green_beret20 Posted on 29/11 19:54
re: Why can we only get mfc tops, and other g

Given that our crowd numbers are dropping it doesn't bold well for this benevolent market research then.

In fact we now seem to be reknowned on the telly as the prem club with loads of empty seats every week.



--- Post edited by green_beret20 on 29/11 19:56 ---

trodbitch Posted on 29/11 19:56
re: Why can we only get mfc tops, and other g

"No matter how much people think they are better fans because they agree with everything every aspect of the club does ever"

I resent that, I wouldn't dream of saying I was a better fan than anyone else. The point is that this has been raised over and over. Now can anyone tell me exactly what the cut is for the distributer, the wholesaler and the retailer? No but I can't profess to know either. Whatever it is, I'd rather the money that made up this cut went to the club, not a middle man.

Camsell_345 Posted on 29/11 19:56
re: Why can we only get mfc tops, and other g

I tried explaining our policy once to a sunderland fan and he looked at me and went hang on sunderland get two million plus for selling shirts across the Uk so how can only selling them in one place match selling them nation wide. I just couldn't because he was right its madness.

Stepper_T Posted on 29/11 19:56
re: Why can we only get mfc tops, and other g

I dont know anyone who has trouble getting one.

trodbitch Posted on 29/11 19:57
re: Why can we only get mfc tops, and other g

gb, I haven't heard of anyone not going because they couldn't buy a shirt in redcar. I'd say you were off-topic somewhat.

Stepper_T Posted on 29/11 19:57
re: Why can we only get mfc tops, and other g

Nobody outside Teesside wants Boro merchandise FFS. Even if they do they can buy it online.

trodbitch Posted on 29/11 19:58
re: Why can we only get mfc tops, and other g

camsell, like it or not, Newcastle and Sunderland have far larger fanbases than us.

Camsell_345 Posted on 29/11 19:58
re: Why can we only get mfc tops, and other g

so what about the fact that our shirt is about spreading the brand about showing who we are to the rest of the country, our PR is a joke as well.

Camsell_345 Posted on 29/11 20:03
re: Why can we only get mfc tops, and other g

I will say this again good pr is very easy if done right its not about writing endless books as seems the case now it's about forging a link between the team and the local area, we should have regular players days out in the local area signing free photos in norton skelton saltburn stockton redcar and not just in the mfc shop, the players shoulb be seen regularly promoting the club they should give free tickets to local schools.

Every season ticket holder should get a birthday card free every year and every 100 or so should be signed from their fave player.

ST holders should get a free t shirt or a £10 voucher for the shop

the riverside should be covered in our badge and our logo away fans should know where they are when they come here.

simple ideas like this but they would work a damn site mnore than another bloody book that is prob wrong and not much different to the last one.

that is PR!

--- Post edited by Camsell_345 on 29/11 20:05 ---

stuninho Posted on 29/11 20:04
re: Why can we only get mfc tops, and other g

You're both evidently on the Internet. If going into Middlesbrough is a big problem thats what the website is for.

trodbitch Posted on 29/11 20:04
re: Why can we only get mfc tops, and other g

Spreading our brand? What exactly does this marketing mumbo jumbo mean though?

We are on sky often enough, our profile is about as high as it is going to be. If you want to "spread our brand" wear your boro top out and about safe in the knowledge that every penny went to mfc.

green_beret20 Posted on 29/11 20:07
re: Why can we only get mfc tops, and other g

Funny I thought this was about other people buying our gear, not me. Marketing is the word I believe.

Clearly I should ring up the majority of the rest of the league and inform them the error of their ways.

trodbitch Posted on 29/11 20:08
re: Why can we only get mfc tops, and other g

"Every season ticket holder should get a birthday card free every year and every 100 or so should be signed from their fave player."

Getting a birthday card that is auto-printed is about as personal as the "Thank-you" printed at the bottom of your till receipt in Tesco.

"ST holders should get a free t shirt or a £10 voucher for the shop"

Brilliant PR, now balance the books for the 16-20,000 boro tops you've just lost money on.

"the riverside should eb covered in our badge and our logo fans should know where they are when they come here."

Show me the fan who doesn't know where they are and I'll show you a drinker of exceptionally strong lager.

"that is PR!"

Thank god you are not in PR.

stuninho Posted on 29/11 20:08
re: Why can we only get mfc tops, and other g

I can't see many people going out, seeing an MFC top and deciding to buy it on the fly.

If a fan wants a top, they know where to get it. As said above, this means more money for the club per shirt sold.

Downilson Posted on 29/11 20:09
re: Why can we only get mfc tops, and other g

trodbitch - your brain is tricking you into thinking that MFC is doing things right

Put simply, I can't understand why MFC doesn't just experiment and throw a few shirts out to Lilywhites in London (not many, just a few) and also a few in the surrounding Teesside towns and just 'see what happens'. They're not going to lose any money, if it makes them feel better why not sell to shops for £40 and have shops sell them for £42.50. They'd still sell.

Its just the fact that we have to, for some reason, have this hard and fast policy that bemuses me. No shirts will ever be sold outside of a MFC shop. Ever!!

trodbitch Posted on 29/11 20:11
re: Why can we only get mfc tops, and other g

gb, it isn't about you. My point was this is about marketing of merchandise. You made a point about dropping attendances. Yes, that needs to be addressed but it's not caused by us only selling shirts locally and is a problem every club is experiencing at the moment. So I don't think the point is particularly relevant to the merchandising issue at hand.

Camsell_345 Posted on 29/11 20:11
re: Why can we only get mfc tops, and other g

I will say this again good pr is very easy if done right its not about writing endless books as seems the case now it's about forging a link between the team and the local area, we should have regular players days out in the local area signing free photos in norton skelton saltburn stockton redcar and not just in the mfc shop, the players shoulb be seen regularly promoting the club they should give free tickets to local schools.

what about the main bit then trodbitch?

the cards would not be autoprinted either BTW.

--- Post edited by Camsell_345 on 29/11 20:14 ---

trodbitch Posted on 29/11 20:15
re: Why can we only get mfc tops, and other g

Maybe you are right dn (about my brain!)

I would be surprised any shop would take them on the margins you suggest. Perhaps if we sold them to the shop for a similar price that they get their man u shirts for, we could make a loss but at least test the market.

From my own experience at work, we pay marketing experts to gauge the market for our tv advertising. We could try to speculate against their advice but we'd be crazy to do it.

Camsell_345 Posted on 29/11 20:19
re: Why can we only get mfc tops, and other g

As you have ignored my prev post, i will say this the argument about it being viable and we make all the money etc is crap as well. The errea deal is about supply and demand and at times they can barely fill our meagre orders so they would not be able to stock national retailers.

trodbitch Posted on 29/11 20:20
re: Why can we only get mfc tops, and other g

Handwritten birthday cards? Is that going to make you feel better about things? Give me your address and I'll send you one myself

There's little value in offering extras to people who are already prepared to stump up cash up front year-on-year. Those people who won't pay any more won't be swayed by impersonal gimicks such as birthday cards.

As for getting the players to sign stuff outside of boro, where are they going to do that?

Don't forget the work that boro and the players do with the community that rob often reports about on here - Maddren centre etc. Surely *that* forges better links with the community than making the players 'come to the fans'?

green_beret20 Posted on 29/11 20:22
re: Why can we only get mfc tops, and other g

You conveniently seemed to miss out the part where our dropping attendances have been one of, if not the worst in the league.

Its difficult not to accept that the other clubs drop in attendances havn't been, if only slightly cushioned from their attempts to merchandise on a nation level.

As its been said its nothing we can even speculate on because its never been done. Expanding their influence is something every club seems to be trying attempt bar us, so yes, it is an oversight.

trodbitch Posted on 29/11 20:22
re: Why can we only get mfc tops, and other g

"The errea deal is about supply and demand and at times they can barely fill our meagre orders so they would not be able to stock national retailers."

Carrying too much stock isn't a wise business move. Ideally you want to supply just enough to cover demand. Yeah, they may go out of stock but from a business point of view, better to do that than have our capital tied up in a warehouse.

trodbitch Posted on 29/11 20:24
re: Why can we only get mfc tops, and other g

I didn't conveniently miss it out, I said that the two aren't linked. You are welcome to believe that selling shirts in london will increase our home attendances but I just don't agree. If people in boro don't see the value in coming to the match on their doorstep, then no-one else is suddenly going to decide to start travelling to our matches on the basis that they saw our shirt in oxford street.

boro_bliss Posted on 29/11 20:26
re: Why can we only get mfc tops, and other g

I think the problem is not the lack of merchandise from other clubs.

Whenever I was in the club shop in Captain Cook square, I didn't find anything that I liked for women.

stuninho Posted on 29/11 20:28
re: Why can we only get mfc tops, and other g

I think there's more to this than some people realise. I used to work for a well-known sports manufacturer (not errea!) and shops don't actually buy their gear from the clubs but the manufacturer. The manufacturers license the rights to manufacture a clubs shirts, and then pays royalties to the clubs when shirts are bought for the shops.

Therefore, when Lilywhites sell a shirt for £42.50, Lillywhites are making a lot more than £2.50 and the clubs are making a lot less than £40 - the manufacturers are making the real money.

Boro probably still pay around the same to Errea per shirt manufactured but using their methods they also make the shops profit as well. Errea have therefore simply promised not to sell the shirts to other outlets.

I believe that maximising the profits for the club can only be a good thing. Besides, what happens when JJB in Cornwall don't sell their Boro shirts? They end up in the bargain bin. This would signifcantly "cheapen" our brand, making us worse off to start with.

As far as our shirts not being in subside, I'm sure anyone with a bit of sense could type www.mfc.co.uk into the address bar...

Camsell_345 Posted on 29/11 20:28
re: Why can we only get mfc tops, and other g

So in conclusion then everything is fine the PR is superb the closed shop policy is right and every other club in europe is wrong, appealing to the fans who are already there and not giving them any other incentive to continue their support is the way to go.

rob_fmttm Posted on 29/11 20:29
re: Why can we only get mfc tops, and other g

All I can say again this is not the decision of any marketing people as far as I know it is Steve Gibson's own strategy. In fact the one season we started selling nationally the then commercial manager was sacked and Boro reverted the next season to selling in their own shops.

I think its true that for shirt sales in other shops we receive a matter of pence for each £40 sale.

I know what you are saying and agree that when we were in a European final it seemed barmy - but I know that Steve Gibson has said again and again that we have a tremendous commercial advantage over other similar sized clubs from this strategy.

Maybe I can try and get hold of the commercial manager Graham Fordy for the fanzine/website and we can ask him to put some figures to it.

green_beret20 Posted on 29/11 20:30
re: Why can we only get mfc tops, and other g

Disagree. It would certainly boost morale to see MFC attempting to do what every other club attempts to do by trying to spread its influence.

If nothing else it gives the impression the club are trying.

Certainly keeping the books tight and surviving on a show string budget of cheap academy youths certainly isnít a crowd puller either.

the_broken_fridge Posted on 29/11 20:30
re: Why can we only get mfc tops, and other g

"I will say this again good pr is very easy if done right its not about writing endless books as seems the case now it's about forging a link between the team and the local area, we should have regular players days out in the local area signing free photos in norton skelton saltburn stockton redcar and not just in the mfc shop, the players shoulb be seen regularly promoting the club they should give free tickets to local schools.

Every season ticket holder should get a birthday card free every year and every 100 or so should be signed from their fave player.

ST holders should get a free t shirt or a £10 voucher for the shop

the riverside should be covered in our badge and our logo away fans should know where they are when they come here.

that is PR!"


No it isn't. In the main it is brand awareness. Public relations is much wider in scope.

Downilson Posted on 29/11 20:31
re: Why can we only get mfc tops, and other g

"If people in boro don't see the value in coming to the match on their doorstep, then no-one else is suddenly going to decide to start travelling to our matches on the basis that they saw our shirt in oxford street."

Not exactly expressing the point with much precision there? I don't think thats the argument at all. The argument is how much more likely are people to spend £40 on a football shirt if they see it in passing in a sports shop, and can try it on and have a proper look, rather than having to log on, register and spend £5 to have delivered something that (in all probability) will be nothing like the size you want etc etc etc

I know it probably doesn't seem like a big deal, but don't forget that each and every shirt sale is a cheeky £40 with a high-mark up considering the cheap polyester rags bought in bulk that they actually are. Lilywhites is a tourist attraction in itself, get Boro represented in there.

trodbitch Posted on 29/11 20:33
re: Why can we only get mfc tops, and other g

gb, fair enough. Point well made, I'll agree to disagree on this issue but that opinion is open to change. It certainly would be interesting to get the clubs perspective on this - figures etc.

Forza, chill out ffs.

Stepper_T Posted on 29/11 20:35
re: Why can we only get mfc tops, and other g



--- Post edited by Stepper_T on 29/11 20:36 ---

the_broken_fridge Posted on 29/11 20:36
re: Why can we only get mfc tops, and other g

a point was made about kids in cornwall being able to buy a boro shirt, or some such.

Kids in Cornwall, unless they are nutty, will not buy a boro shirt unless the boro is consistently winning trophies. That is why chelsea, man utd, arsenal are popular in areas without a major football team.

I live in an area without a major football team. Of course, I see no boro shirts. But then, I see no fulham, man city, reading, shirts.

All i see are shirts from the historically successful teams. In essensce we are a small permiership team without major success. That's why it is pointless selling our shirts in other areas. There is no demand.

Somebody please tell me why, say JJB, should stock our shirt in far flung rural areas. Why woudl they do it? Where is the demand, how can they make money?

baldycrowe Posted on 29/11 20:36
re: Why can we only get mfc tops, and other g

I had to make a special visit to get my top,it worked out plus fuel at about £90,plus beer money about £160 thats one less away match for me.

the_broken_fridge Posted on 29/11 20:38
re: Why can we only get mfc tops, and other g

why didn't you buy it online??

green_beret20 Posted on 29/11 20:39
re: Why can we only get mfc tops, and other g

Maybe he fancied trying it on first ffs.

Have you been in clothes shop recently, its still a common practise believe it or not.

--- Post edited by green_beret20 on 29/11 20:40 ---

Downilson Posted on 29/11 20:39
re: Why can we only get mfc tops, and other g

£70 beer money?? I want to go drinking with you mate!

corruptbiggins Posted on 29/11 20:40
re: Why can we only get mfc tops, and other g

Boro fans who attend matches can always go to the club shop while they're at the stadium for a match, meaning no special trip is necessary. Like the broke fridge says, there's very little demand for Boro shirts in say Dover just as there is very little demand for say again, Villa shirts here.

baldycrowe Posted on 29/11 20:40
re: Why can we only get mfc tops, and other g

Because of all the posts on here about the sizes being too big small etc.. i needed to try it on.

the_broken_fridge Posted on 29/11 20:42
re: Why can we only get mfc tops, and other g

no need for the abuse green beret.


baldy -

It just seems an expensive trip for a shirt, that's all!


--- Post edited by the_broken_fridge on 29/11 20:43 ---

baldycrowe Posted on 29/11 20:48
re: Why can we only get mfc tops, and other g

I think so but thats what it cost me,i do go to as many away games south of Teesside,as its easier for me to travel too rather than home games,i still have family in Teesside thats why £70 beer moneys the norm.I live in Windsor by the way.I would have had to come and get one at sometime.

--- Post edited by baldycrowe on 29/11 20:50 ---

the_broken_fridge Posted on 29/11 20:52
re: Why can we only get mfc tops, and other g

that's fair enough! I live down south also so don't get to the riverside much.

Camsell_345 Posted on 29/11 22:13
re: Why can we only get mfc tops, and other g

Of course that is not all there is to PR i never said it was i did say good cheap PR is easy to do and i do think the club could be doing more to attract fans from further away, and be at the heart of the local area.

Its is a lot better than writing endless books which is all mr allan seems to have done since he was appointed we should have hired Roald Dahl.

the_broken_fridge Posted on 29/11 22:15
re: Why can we only get mfc tops, and other g

but what you propose there is mainly brand awareness, it doesn't engage the public. Therefore, it will only do so much. It won't make people care more.

That's all!

Camsell_345 Posted on 29/11 22:17
re: Why can we only get mfc tops, and other g

it doesn't engage the public.

we should have regular players days out in the local area signing free photos in norton skelton saltburn stockton redcar and not just in the mfc shop, the players shoulb be seen regularly promoting the club they should give free tickets to local schools.


eh?

the_broken_fridge Posted on 29/11 22:20
re: Why can we only get mfc tops, and other g

key word is 'mainly'.

And that only engages with people in the local area. What good is that, when the main thrust of this thread is about attraching more business across the country?

and free tickets to schools aren't 'free' to the club either. It all has a cost and maybe the club has looked at that and thought it not to be worth its time and money.

susy Posted on 29/11 22:23
re: Why can we only get mfc tops, and other g

OK so if MFC only would get pence from selling the tops in jjb, lillywhites, sports world or wherever then fine, keep that particular item in the club shops but what about mugs, pins, hats etc stuff that makes the fans feel part of the club by having the availability of these things to purchase in shops other than just the 2 club shops. I dont want to do the club any injustices, I dont want to be negative, i just would like to have the merchandice much more freely available in local shops, if this would cost the club instead of increase the revenue then i can see why its no done... but im not sure with falling attendences that the shops will do a roaring trade anyway?

the_broken_fridge Posted on 29/11 22:30
re: Why can we only get mfc tops, and other g

the club may not make enough money from the product if sold in shops across teesside.

Middlesbrough town centre is easily accessible from all of Teesside and people should know by now that if they want to buy boro tat, go the club shop.

For those out of teesside - the internet.

Simple!

Camsell_345 Posted on 29/11 22:32
re: Why can we only get mfc tops, and other g

Madness so there you have it every other PL club is wrong and we are right.

the_broken_fridge Posted on 29/11 22:34
re: Why can we only get mfc tops, and other g

Could be!

You seem to be acussing the club of making a light decision on this. Gibson didn't get to where he is today by making light decisions. This would have been thought about.

In an ideal world having gear sold across the UK is great, but very few people would make not much money. Therefore, it is pointless as a business decision.

Camsell_345 Posted on 29/11 22:36
re: Why can we only get mfc tops, and other g

I would never question gibbo but i would certain other bodies at the club.

stuninho Posted on 29/11 22:36
re: Why can we only get mfc tops, and other g

I'm not sure its a case of right and wrong.

SG has realised that the traditional sales model does not fit Boro, a small club, and has gone about it a different way.

the_broken_fridge Posted on 29/11 22:38
re: Why can we only get mfc tops, and other g

he's the boss though.

he wants success. If something is failing, he would find out and do something about it. The buck stops at the top.

corruptbiggins Posted on 29/11 22:56
re: Why can we only get mfc tops, and other g

"but what about mugs, pins, hats etc stuff that makes the fans feel part of the club by having the availability of these things to purchase in shops other than just the 2 club shops"

That would be silly really, do any other clubs do that? And I'm talking about official merchandise, not some cheap crappy knock-offs. The official MFC calender is available in a lot of shops in Boro, don't know about elsewhere in the area.

junouk Posted on 29/11 22:57
re: Why can we only get mfc tops, and other gear

please take off your rose or should I say Boro tinted glasses...

I have just read this thread and I can believe what some people are saying.

Middlesbrough have a different marketing and sales stratergy than almost every other premireship club. You can only buy at the ground, or close to it.

I remember coming out of the games in the EUFA cup last year and the cockney wide boys already had the scarves/tshirts (spelt wrong) on sale. The club had not done anything. In fact I do not remember seeing any thing around or getting anything from the club saying they had such items on sale, not even a email.....

Everyone in Banik two years ago were buying scarves outside the ground from again the cockney lads who had jumped on the boro bandwagon. I am sure they made a fortune.

Middlesbrough F.C. made nothing.

The stuff in the shop is cheap and nasty. I believe this is why the club shops are only allowed to sell them. Any other shop would have to employ people to deal with the returns.

We had admiral making he shirts years ago and they were fantastic, well designed appealed to a lot of people and good quality. One season later we moved on.

We are a small club with small ideas, little ambition.

Sorry trodbitch this is nothing to do with tickets or anything else this is the clubs PR team having few new ideas and even less drive to move the club forward in to the 21st century. Doing things on the cheap but charging a small target audience ME and YOU as high a price as they can because they know no one else will buy it.

red_rebel2 Posted on 29/11 22:57
re: Why can we only get mfc tops, and other g

I accept the logic of the Errea deal, exclusivity and the need for the club to maximise the profit but to say that precludes any expansion of the retail operation is short sighted nonsense.

But I don't for a second believe only Errea would agree to those terms. There are dozens of small to middling leisurewear companies in the UK that would kill for the chance to do a Premiership team kit.

The Sunday team I used to play for used Prostar which is based on Teesside and the quality was every bit as good as Errea and there must be loads of others who would probably do the Boro deal at minimal profit just for the profile.

Secondly I don't think it is a stark case of an exclusive deal through Boro shops alone or handing over control lock, stock and barrel to the big manufacturers and the chain stores. Boro should do a deal with another company like Tesco or Next - on their own terms - to sell strips through small franchises in this region like they used to do through Dickens.

That way they could maintain the existing commercial logic, hand overthe running costs and 'grow the brand' in places like Stockton, Redcar, Northallerton, Whitby, Sedgefield.

It is all very well talking about the internet but not everyone has access to it or trusts it for buying goods. We have to make it easy for mams in these places to buy little Harrison the Boro top he wants or run the risk that they buy an England, Chelsea or *shudder* Newcastle one instead.

I think Forza's list of ideas are on the whole good, cheap, easy and effective methods of PR. Why direct that energy at season-ticket holders someone asked. Well the shithit the fan when part-timers got in cheaper than S and T Red Book book holders for Liverpool and it will happen again for Charlton.

The club are facing a season ticket meltdown. They desperately need to do SOMETHING to prop up the product and make it a viable investment now the purely financial logic has been removed.

Camsell_345 Posted on 29/11 23:03
re: Why can we only get mfc tops, and other g

Thankyou red rebel, that was my point we need to be more pro active. i feel and i am not alone that certain parts of the club are taking me and others like for granted, excellent idea about the dickens idea but dickens were part sponsors and had a stake in teh club at the time, wasn't that newsagaent near barnacle on linthorpe road a shareholder as he sold official merchandise as well.

and yes i am sorry but buying little timmy a newcastle top is a hell of a lot easier than getting him a boro top sorry love we sold out they are back in towards the end of the month... or yes madam what size do you want?

Camsell_345 Posted on 29/11 23:06
re: Why can we only get mfc tops, and other g

Excellent point about the scarves early rounds i like many on here. have them all for a fiver each ok they are cheap and cheerful but great momento's of each game the club tried it with roma onwards charged more and they were not much different, but early on the t shirts the scarves the pin badges were all decent enough looking and all from dodgy dave in the underpass... where was the club there if dodgy dave can knock em up in a week why can't MFC. so the club made zero money from those games i bet dave did a bomb.

--- Post edited by Camsell_345 on 29/11 23:08 ---

the_broken_fridge Posted on 29/11 23:10
re: Why can we only get mfc tops, and other g

rebel - you make some valid points.

However, having the club badges everywhere or giving season tickets holders a free tshirt will do minimal good. What would your reaction be to a free tshirt? Let's face it, it will be cheap and poorly designed (like many tshirts in the club shop, but that's another topic).

Sure it raises awareness, but how would it cost effectively

Money would be better spent on making the team play attractive football and winning more than they lose. The other major factor that will lead to bigger crowds is good value match tickets. All this frippery on the sidelines is nice, but won't make much difference.

the boom years are fading for pretty much every team. It's a natural drop off.

finally, newcastle and other teams shirts are easier to purchase becuase these are historically big teams. Boro may be a very important part of our lives but noone out of teesside gives a flying. People like to be seen in newcastle, man u, chelsea shirts because they are successful or large teams.

#It all comes down to money. Where is significant money to be made in flogging shirts through third parties? People on teesside I am sure know that to get a shirt, they go to the club shop. It's not much on the bus from say, stockton to middlesbrough is it (to take one example_

you an speak about encourging future fans but maybe the club don't see tht as a useful spend at this point in time.

finally, everyone's only flapping becasuse we are seeing such abjectivity on the pitch. say in 4-5months we are flying - crowds will be up and everything will be better. The club obviously know what is happening better than we do, and I seriously doubt theywould consider wasting their time and money on barely effective 'PR' ideas that only build awareness and don't directly encourage attendence.

It knee-jerkers want to flap now, let them I say.



--- Post edited by the_broken_fridge on 29/11 23:12 ---

--- Post edited by the_broken_fridge on 29/11 23:15 ---

susy Posted on 29/11 23:14
re: Why can we only get mfc tops, and other g

I have heard that the people outside the ground sell better quality merchandise than the club, and its available! With no funds going to the club. Well good luck to them I say, if they have the get up and go the club appears rather arrogent in allowing themselves not to be out their in the marketplace themselves.

I myself have bought my kids England tops and other England merchandise in sports shops after being nieve and looking for boro stuff and being disapointed.

Many people dont trust the internet and even if you do there are additional costs for postage and packaging to add to the already expensive items being purchased. Even when in the club shop I have struggled to work out what size to buy for the kids, im used to buying tops with an age on it, thats another thing the club should consider changing.

Gillandi Posted on 29/11 23:15
re: Why can we only get mfc tops, and other g

Giving our surplus season old shirts to schools and charities would grow the brand just as effectively as retailing the current model in every village and hamlet in the UK for thruppence a pop.

stephen1986 Posted on 29/11 23:18
re: Why can we only get mfc tops, and other g

I have read the points people have put on here however, i dont see the link between falling attendances and the availability of kit in the area.

I havent met anybody yet, who after buying a knocked down toon, sunderland or arsenal shirt from sports soccer has suddenly decided to follow them and become a season ticket holder up there

The issue of availability I can understand, but by the same token I can understand the clubs point of view and on the balance of arguement would support it. Howver, I think the club would do well to explain with very broad figures the type of advantage the current deal gives us.

As an aside, I find it interesting that nobody seems to critisce Gibson but blames departments within the club or failing that Keith lamb? graham fordy

boro_bliss Posted on 29/11 23:19
re: Why can we only get mfc tops, and other g

susy Posted on 29/11 23:14 Email this Message | Edit
re: Why can we only get mfc tops, and other g
I have heard that the people outside the ground sell better quality merchandise than the club


Lol, that reminds me of something: There was a seller outside the Barca stadium, selling toilet paper with KLUIVERT on it! (When he was still playing for the club).

TheBoroBoss61 Posted on 29/11 23:19
re: Why can we only get mfc tops, and other g

Even Hartlepools kit is made by Nike

susy Posted on 29/11 23:20
re: Why can we only get mfc tops, and other g

What surpless stock? ive been in the shop after kit to find it sold out again and again, its ok though cos it should be in in a few days!!! What???? sorry but if i am forced to make a special trip to the club shop (i dont live in m'bro) then i want the shop to stock the items especially the home team strip in enough numbers so this doesnt happen, it makes my blood boil.

corruptbiggins Posted on 29/11 23:21
re: Why can we only get mfc tops, and other g

"Even Hartlepools kit is made by Nike"

Woo-and indeed-hoo. That makes them a better team.

stephen1986 Posted on 29/11 23:22
re: Why can we only get mfc tops, and other g

bliss - if you did that for boro players we would make a fortune

roll up roll up - get your parlour paper here

boro_bliss Posted on 29/11 23:23
re: Why can we only get mfc tops, and other g

Stephen

Well, I think that toilet paper is a good example for merchandising going mad.

Camsell_345 Posted on 29/11 23:23
re: Why can we only get mfc tops, and other g

Suss that is my point errea is the problem as they are small time and they can't cope, look at who else they cover.

susy Posted on 29/11 23:24
re: Why can we only get mfc tops, and other g

Stephen i dont believe at all that people will suddnely rush out and buy a season ticket just cos you can buy the top from JJB or wherever, but i do believe that less tops etc will be bought due to the falling ticket sales, if people dont go to the ground there is a lot of the revenue gone

red_rebel2 Posted on 29/11 23:24
re: Why can we only get mfc tops, and other g

Fridge: It is all very well saying mams on Teesside know wher to get the shirts and it is only a bus ride away. But mams have busy lives and a trek from Norton or Marske to Middlesbrough and getting back again to pick up the kids from school is a right chew on.

Yes, it is possible but is not easy. We live in an lazy now, now, now society. Would you troll all the way from Sedgfield to the town to buy a shirt? Or would you just got to Argos and get the little get a Doctor Who DVD instead? We must make it easy for peope who are not as committed as S and T Red Book holders and not as computer retail literate as us sophsiticates on here.

As for the t-shirts I am not for a second suggesting it would be a matter of course, rather that the club are aware of the possibilities of a well timed mass freebie. I would refer you to the impact of the Sevilla flags at Eindhoven.

It seesm to me that people start from the position that this can't be done, that can't be done, the other is impractical. They start from problems and obstacles and from a complacent mindset that suggests that what they have now is a shining example of best practice and that no improvement is possible, or indeed, neccessary.

If they said that about the team you woulds think it was bullshite.

--- Post edited by red_rebel2 on 29/11 23:27 ---

Camsell_345 Posted on 29/11 23:29
re: Why can we only get mfc tops, and other g

Re the freebies as the romans said Bread and Circuses some times you have to give alittle to gain a lot.

the_broken_fridge Posted on 29/11 23:29
re: Why can we only get mfc tops, and other g

I know what you mean about a now,now,now society, and I am all for making it easier for people, but it seems on this thread several people have assumed their ideas are completely new to the club.

As I said before, perhaps the club have looked into it and it is not worthwhile. They may have looked at things such as how many people in sedgefield or wheverever they could realistically flog shirts to.

As I said, maintaining crowds comes down to two basic things - good football and a winning team.

The club have tried flippant PR bits and bobs in the past but it's clear from speaking in the pub or reading threds on here that poor football is a turn off. A solid central product that people have trust, faith and a desire in is thebes form of PR. Forget these sideshows.

(I do agree that camsell's idea of getting out into the community is a good idea, but I am certain the club already does this!)

I;m not suggesting that the club have it perfectly spot on, but I am sure they have explored options that they haven't taken up.

Camsell - yes, sprat to catch a mackrel, but maybe the club have decided there isn't a mackrel to catch.

--- Post edited by the_broken_fridge on 29/11 23:30 ---

stephen1986 Posted on 29/11 23:30
re: Why can we only get mfc tops, and other g

susy - I get your point and thats where I have some understanding - its some of the others that try to draw that conclusion> I think they could make the stuff more easily available whislt keeping the principle of their marketing strategy

And to do it, and then not have the right quanityt of stock at the right time does seem daft!

Gillandi Posted on 29/11 23:31
re: Why can we only get mfc tops, and other g

Yeah but Reb, like Rob says, we have tried other tacks with merchandising, at considerable expense. We've arrived at the current policy by trial and error.

I'm happy to defer to the fellahs with full access to the balance sheets.

--- Post edited by Gillandi on 29/11 23:32 ---

the_broken_fridge Posted on 29/11 23:32
re: Why can we only get mfc tops, and other g

middlesbrough fc has a very localised fan base.

people outside the area will support their local team or a succesful team. that's why we have glory fans that we 'hate'.

there isn't enough of a reward to divert attention outside of teesside.

stephen1986 Posted on 29/11 23:32
re: Why can we only get mfc tops, and other gear

Bliss - actually i think its a fantastic idea! I'am on the phone to find out if some cheap sweatshop in asia can knock me up a million roills with varying names

There could be a small royalty in it for you

--- Post edited by stephen1986 on 29/11 23:34 ---

Camsell_345 Posted on 29/11 23:33
re: Why can we only get mfc tops, and other g

I don't think they do mate i am not talking the kids either but the stars to see the people and so they can meet their idols if yakubu and downing and huth were signing in the castle gate centre tomorrow the place would be buzzing and the fans would turn up, we need to capture the pre wembley hype during the season.

Billingham redcar stockton northallerton yarm etc just spread the boro name around and this will make people even those who don't go but they may then think i will buy a callendar or a top etc, its small beer but this is at the heart of good public relations nothing over the top just a good honest fans meet and greet.

susy Posted on 29/11 23:34
re: Why can we only get mfc tops, and other g

if the club wants to keep all its money to its own shops then it really should branch out, how about opening up a shop in teesside park or having mini shops in the local supermarkets? I want more availability of items. People have less and less time now, the world is evolving, why isnt MFC, no company can afford to rest on its laurels. I thought the shops aim was to make money for the club and to provide a service for the community?

stephen1986 Posted on 29/11 23:37
re: Why can we only get mfc tops, and other g

Teesside park does seem an obvious place to put a shop, and could be inclusive of products outside the traditional MFc shop range given the size of the units out there

One things for sure, and I speak from experience with myself and two lads, we would much rather go there whilst the missus goes round the other shops

susy Posted on 29/11 23:37
re: Why can we only get mfc tops, and other g

This is my first ton thread xxx

corruptbiggins Posted on 29/11 23:38
re: Why can we only get mfc tops, and other g

forza does that mean the likes of Villa and Portsmouth and to a lesser extent Charlton are wrong for using a lesser known company to make their kits (respectively Hummel, Jako and Joma). I mean Portsmouth share their kit manufacturer with Barnsley and Villa with Hearts, Xerez CD, FC Thun, AaB and I think the Tibetan national football team (though if that still exists I don't know).

the_broken_fridge Posted on 29/11 23:38
re: Why can we only get mfc tops, and other g

Camsell - here's one example of boro players engaging the community, from 2 days ago. I can search further back if you like!

It's not quite signings in a shopping centre (it is actually more meaningful).

and what good will a few people buying a calendar really do? really? on a long-term, profitable basis for the club?

Stars back new sports base for community

Nov 27 2006

Eric Paylor, Evening Gazette


Boro heroes and sporting stars turned out to open a new £600,000 sports facility.

Manager Gareth Southgate joined Jonathan Woodgate and Stewart Downing at Whinney Banks, Middlesbrough, to open the site.

A new full-size floodlit artificial turf pitch and a multi-use games area has been built at West Middlesbrough Sports Pitches.

The development has been funded by Barclays Bank's Spaces for Sport scheme and the Football Foundation. The facilities provide a range of activities for the community, including football, rugby, cricket, tennis and basketball.

Gillandi Posted on 29/11 23:39
re: Why can we only get mfc tops, and other g

I'd very much doubt a club shop at Teesside Park would yield enough profit to cover the overheads.

stephen1986 Posted on 29/11 23:40
re: Why can we only get mfc tops, and other gear

all this from shopping in sports world

the_broken_fridge Posted on 29/11 23:40
re: Why can we only get mfc tops, and other g

to address the teesside park question - would a unit the size of an aircraft hangar be useful to the club? No, is the answer. Everytime I've been in the club shop at the ground on a non-match day it has been ghosttownlike.

suzy - well done.

Camsell_345 Posted on 29/11 23:41
re: Why can we only get mfc tops, and other g

But mate that is to open or promote something i mean just go and meet the fans in a one on one in their town of course things like this are great but something that is for the fans in that area.

TheBoroBoss61 Posted on 29/11 23:41
re: Why can we only get mfc tops, and other g

Sorry i thought we were on about the Quality of the Shirt my point was how does a Team like Hartlepool get Nike to make there shirts.?

Camsell_345 Posted on 29/11 23:43
re: Why can we only get mfc tops, and other g

People squable about how the club could cover 10,000 t shirts and yet at the same time how much are certain non playing players taking from the club what ever any PR free bie costs it won't come close to what ray parlour has cost.i know who deserves the cash more

stephen1986 Posted on 29/11 23:44
re: Why can we only get mfc tops, and other g

in terms of teeside park actually it could be

if you think of the range of products that are sold through the club and then there could be tie in with other companys

susy Posted on 29/11 23:46
re: Why can we only get mfc tops, and other g

Ok the rental in teesside park may be too much to sustain a shop, but what about a smallish unit within a supermarket? like morrisons in Darlo or something like that. All i want as a mother who is busy with my life is to be able to pick up items from the club without having to make a special trip. I have bought alternative stuff for the kids in the past and will continue to do so unless there is no other option. MFC's policy alienates many people.

corruptbiggins Posted on 29/11 23:47
re: Why can we only get mfc tops, and other g

So you're blaming players that aren't currently playing for the lack of PR?

You're some work, regardless of what alias.

And don't just ignore my point.

the_broken_fridge Posted on 29/11 23:47
re: Why can we only get mfc tops, and other g

As I said, I pulled this up from two days ago. I can go backfurther in the gazette archives if you like.

I do remember one story from ages ago of Joe Job meeting people in a hospital.

That story is for fans anyway. Don't foget that this Barclay's thing is all about football in the community and I presume that people who will use the centre would have been there for the opening.

Fan signings are well and good, but it takes say 15 mins at the moto get from billingham to middlesbrough town centre. if people aren't going to make hat journey, they would care enough to turn up in billy TC.

BoxToBox Posted on 29/11 23:53
re: Why can we only get mfc tops, and other g

Arn't Nike tops made in a sweat shop in Asia and then the tick is put on by Nike themselves.

Gillandi Posted on 29/11 23:54
re: Why can we only get mfc tops, and other g

Camsell - So you dont want to see us take a chance on a player of Parlours experience ever again in favour of a more wasteful merchandising stategy?

corruptbiggins Posted on 29/11 23:54
re: Why can we only get mfc tops, and other g

Boro players are doing a hell of a lot in the community, only Wigan had more players doing activities within the community last season. See following story:

CHAMPIONS League heroes - that's Boro's big-hearted first team stars, who trailed only one other Premiership club in terms of the number of community appearances they made last season.

Boro's players did the club proud by taking second place in an analysis of community and charity work undertaken by professional footballers.

Carried out by the Professional Footballers Association (PFA), the survey studied the number of community appearances made by players at all 92 Premier League and Football League clubs.

Included in the results was work carried out in support of education, health, social inclusion and anti-racism activities, together with presentations, launches and question-and-answer sessions for local charities and other good causes.

The results - which revealed that Boro players made 256 community appearances in 2005-06 - further emphasised Boro's glowing reputation as a community club, supporting chairman Steve Gibson's belief that MFC only exists for the people of Teesside.

While the club itself makes great efforts to put something back into the community through its wide range of education and health projects, the support of high-profile first team stars is crucial.

Their appearance at community events is always a massive highlight, especially for young supporters who look up to Boro stars as role models.

And the ready willingness of many of the players to give something back to the fans who support them can inspire youngsters and help charities attract media coverage they could only otherwise dream about.

Boro's Community Liaison Officer Diane O'Connell said: "We were delighted to come out of the PFA survey so well, though we'd have topped the list but for our fantastic UEFA Cup run.

"Going all the way to the final meant a lot more games and many trips abroad, so reducing the number of days players were available to work in the community.

"But it was still the highest number of community appearances we have ever achieved, topping our previous best in 2004-05 of 220. The Boro players deserve massive credit for giving up so much of their own time. They have seen for themselves the difference they can make

"A lot of them doing their bit, but I've got to give special mention for last season's PR superstars. Stewart Downing, Stuart Parnaby, Tony McMahon, Gareth Southgate and Franck Queudrue all went beyond the call of duty.

"Franck did more than anyone else last season, so won our Community Player of the Year award for the second time in three years. Unfortunately, we've lost him now, of course, but Lee Cattermole has been a star this season."

Others deserving a mention for helping the players top the 80 mark for community appearances already this season are Andrew Davies, Emanuel Pogatetz, James Morrison, George Boateng and Ross Turnbull.

PFA spokesman John Hudson said: "Player participation has a fantastic effect on the lives of many people in their local communities. This is seen as a positive way to connect with the fans and express a club's values."

Other clubs praised for the high volume of community activity by their players included Premiership Wigan and Manchester City, Championship sides Leeds and Brighton, Blackpool and Scunthorpe from League One, and League Two teams Mansfield and Rushden.

THE PREMIER LEAGUE'S TOP COMMUNITY CLUBS: Number shows total of player appearances

1 Wigan 277
2 BORO 256
3 Man City 246
4 Birmingham 214
5 Charlton 155

BORO'S COMMUNITY PLAYERS OF THE YEAR: Awarded to player carrying out most community work

2002-03: Robbie Stockdale
2003-04: Franck Queudrue
2004-05: Stewart Downing
2005-06: Franck Queudrue

--- Post edited by corruptbiggins on 29/11 23:55 ---

Link: official site.

the_broken_fridge Posted on 29/11 23:54
re: Why can we only get mfc tops, and other g

nike don't actually make clothes, they pay other companies to do so. Then they sell the 'brand' to consumers.

Much like most fashion brands.

trodbitch Posted on 29/11 23:59
re: Why can we only get mfc tops, and other g

Is he still going on about it?

Most of forza's points are fuelled by his feelings of inferiority as a boro fan especially when it is allowed to manifest itself as hatred of the geordies. Embarrassment is surely no justification for crazy business plans?

Sod it, let's let Nike get kids in the 3rd world to make it, as long as we keep up the boro in the community work, no-one will notice.

red_rebel2 Posted on 30/11 0:09
re: Why can we only get mfc tops, and other g

Why is the question always posed as a stark alternative of either the status quo or sell your soul to the devil and blood-saoked third world child labour? Are there really no subtle, creative strategies that can complement operations within the core area?

Can't expand. Can't grow. Can't do anything new. Can't leave Ayresome Park. We'll never win owt. Never play in Europe. Accept what we have. Settle for mediocrity. Change is bad. That's the message bubbling under here.


You have on this thread a positive consumer mam saying she has difficulty getting a strip and a trip to the shop is unpractical, a real case study in the business practice of teh club and a lot of peopel on here are telling her SHE is in the wrong, she should try harder to give the club money. MFC Retail attitude crystalised.

--- Post edited by red_rebel2 on 30/11 0:16 ---

the_broken_fridge Posted on 30/11 0:13
re: Why can we only get mfc tops, and other g

without wishing to criticise suzy, how many people like her are there?

have the club looked into seeing how many like her there are? perhaps they have, and have chosen not to make it easier for those people because it is not worth their while.

the club can't be everything to everyone unfortnately.

I also don't want to sound like a capitalist, but there is a degree of business sense needed here.

the vast majority of people have no issue getting hold of a team shirt. perhaps the cloub have decided the minority, much includes suzy, is not worth their while. Like any business would do.

sorry suzy, but Im trying to look at it from the club POV.

If that 'stagnantion' mesage is what you choose to read rebel, fair enough. But you haven't acknowledged, at least in writing on this thread, that perhaps the club have already considered many of the PR puffy ideas on here and chose not to do it because the benefits wouldn't be big enough.

anyway, g'night.



--- Post edited by the_broken_fridge on 30/11 0:21 ---

Camsell_345 Posted on 30/11 0:57
re: Why can we only get mfc tops, and other g

Cb i was merely ponting out that spending a few pennies on a fan friendly gesture wouldn't put us in the poor house.

Gill the more the merrier mate.

susy Posted on 30/11 14:22
re: Why can we only get mfc tops, and other g

I was trying to look at this from both angles..... from my difficulties in getting to the club shops and the practicalities thereof for many people who are like me and what this means to the club and what the club thinks is best. I dont have any figures in front of me to say whether I am right or wrong, i have looked at this as a consumer and find the fact that I can only get mfc stuff from the shops very limiting. I am on a budget as most people and this means i have to save to come to the shop where, if they have the stuff in stock, I get what I come in for when i make the special trip out. If the shops were more wide spread or mfc stuff was for sale in other shops then i would be more likely to buy the bits and bobs as I go, thus spreading the cost, if you see what i mean.


Does Steve Gibson read these threads? I'd love his input on this one. I am not critising, just asking the question that many other people ask.

rararasputin3 Posted on 30/11 14:32
re: Why can we only get mfc tops, and other g

Send Boro players who cant get a game ie Riggott or shouldnt get a game ie Euell around the local markets with a stall selling Boro tops.
Thus spreading potential sales outlets, keeping the money to the Boro and getting some use out of layabout millionaires.

susy Posted on 30/11 16:41
re: Why can we only get mfc tops, and other g

An enterprising idea rara however i dont think that it will be a goer somehow!


BF i think there are many in my postiton, most tend to be silent or not shout out in the right places, hopefully my voice will be heard on here.

Red rebel2 you talk a lot of sense IMO, thanks for your support.

the_broken_fridge Posted on 30/11 16:47
re: Why can we only get mfc tops, and other g

maybe there are many of you susy, but then maybe the club have looked into it and don't feel it could service the needs of each minority sector of the fanbase. It serves the vast majority of fans via the two club shops which are both in supporter heartland.

It can't waste time, money and other resources catering to those people who can't make it to the club shops or buy online.

I'm not having a go, just looking at it from the club point of view. The hassle at its end may not be worth the extra custom is does get.

and your voice won't be heard on here among all the crap that floats around! Write to the club in the first instance is my advice.

--- Post edited by the_broken_fridge on 30/11 16:48 ---

the_broken_fridge Posted on 30/11 16:52
re: Why can we only get mfc tops, and other g

but anyway, I've had my say last night!

It'll be down to business decisions. the club won't open new shops because the ones that are there serve the majority fine and any other shops would increase costs, when money is getting tighter.

With every business there are people who find it hard to be a customer, if that makes sense. It is unfortunate that to a degree you are one of them with the boro. I am, in a sense as well. I hate the boro website and can't stand using it. That puts me off.

susy Posted on 30/11 17:02
re: Why can we only get mfc tops, and other g

BF you have defended the clubs position beautifully, i hope you get an email from Steve Gibson personally thanking you and including a free season ticket or something

I am sure that nothing will change however it doesnt, and wont stop people like myself from asking the question why, and nor should it. I dont believe that the policy is right, it smarts of greed, lack of enthusiasm and a lack of care for the customer. I would love to have the likes of Richard Branson have a look at the policies, someone who i would definitly repect and probably trust, and see what he has to say. My overwhelming feeling is that the club is playing safe and not taking any risks... this IMO could be a huge risk to the merchandising side of the business and is rather disappointing for the likes of myself.

the_broken_fridge Posted on 30/11 17:09
re: Why can we only get mfc tops, and other g

I feel quite dirty defending the club, but the general feeling on this thread is that many people think the club has never, ever, considered expanding its network of shops or

If the club opened shops in stockton, billingham, etc, they would lose money, so that's why it isn't done.

I'd be interested to know which other clubs have shops outside their central heartland.

And I wouldn't want a season ticket! I live too far away for it to be useful. Just a big sloppy kiss from gibbo (and maybe a squeeze of the bum from lamby) would suffice.

Lefty3668 Posted on 30/11 17:31
re: Why can we only get mfc tops, and other g

Gibson knows what he's doing.

susy Posted on 30/11 17:36
re: Why can we only get mfc tops, and other g

Well Lefty far be it from anyone to question what the boss does eh?

I personally dont know the answers as i dont have the figures here in front of me however it doesnt stop me from looking forward and not burying my head in the sand leaving things just as they are just cos gibbo says so. This is no insult to anyone, this is just a plea as a consumer, a consumer who is also concerned for the club too. If im wrong im wrong, but no one could tell me that unless it was the likes of Richard Branson, a man who knows how to make money.

Capybara Posted on 30/11 17:46
re: Why can we only get mfc tops, and other g

And Gibbo doesn't?

susy Posted on 30/11 17:47
re: Why can we only get mfc tops, and other g

Not accordng to Slaven!

Im not insulting Gibbo at all, but he isnt quite as wealthy as Branson is he?

Lefty3668 Posted on 30/11 18:05
re: Why can we only get mfc tops, and other g

Oof


I must admit I thought Steve Gibson had shown he knew a bit about business, though clearly he comes a poor third to Richard Branson and yourself.

I have also heard Gibson say that they do a lot of research on this so I think it is fair to say that, in contrast to yourself (by your own admission), he does have the figures in front of him.

Still, I fervently defend your right to carry on with your uniformed speculative musings, Susy.

Lefty3668 Posted on 30/11 18:06
re: Why can we only get mfc tops, and other g

Or taking thepiss.

RedWurzel Posted on 30/11 18:42
re: Why can we only get mfc tops, and other g

Lets have some figures instead of opinions

MFC top sold at Club Shop

Price £40
Cost £10
Gross Profit £30
Overheads : Small

MFC top sold in JJB etc

Probably £5 to MFC
No costs

Lost club shirt top sales 5,000 times £25 = £125,000

Take off revenue from extra shirt shirt sales 2,000 times £5 = £10,000

The club will lose £115,000 by selling through stores.

Most people have the internet nowadays or at least a telephone to ring through an order.

I think our home kit in 1996/7 was better quality than any other team's kit of the time. I would like MFC to reintroduce the extra quality at the same price and then people may feel more proud of the club and its shirt.

susy Posted on 30/11 18:51
re: Why can we only get mfc tops, and other g

trebel post

--- Post edited by susy on 30/11 18:57 ---

susy Posted on 30/11 18:53
re: Why can we only get mfc tops, and other g

Trebel post

--- Post edited by susy on 30/11 18:56 ---

susy Posted on 30/11 18:55
re: Why can we only get mfc tops, and other g

If those are true figures then i guess we cant argue as i doubt that there would be a huge increase in buying tops etc if the club decided to sell in other stores, enen though they would probably have many more customers in them.

Its a real shame that Teesside park is so expensive to have a shop cos there would be a lot of greatful dads who would frequent this shop instead of being dragged around the clothes shops etc.

junouk Posted on 30/11 18:58
re: Why can we only get mfc tops, and other g

JJB stock loads of shirts from clubs all over the world. Who would have thought a Lazio shirt would still sell in the UK after Gazza left.... but it does.

Shirts from every national country sold all over teeside.

I am sure your figures are correct RW but we are a very small club and not likely to get any bigger with that attitude.

Lets face it we were on sky every week last year (remember NO 3 ocklock games on a saturday until December) We are one of only a few English clubs ever to get to a major European cup final. Our profile has never been higher. (the football was $h it but the profile was good)and still we struggle.

The club can not keep up with the demand for shirts. How many people on here have gone to the shop to be told we might get that size in next week, we get a delivery every Tuesday.

The club is far behind most clubs in what goes on behind the scenes and it does effect the running of the club.

I am sure SG knows what he is doing, I trust him with everything he does with the club. I just feel the club still has little ambition to progress further and we are keeping everything in house so we can keep a very close eye on it.

RedWurzel Posted on 30/11 19:24
re: Why can we only get mfc tops, and other g

I can't defend the club on customer service, stocking policy, but I think they are right as a general principle on shirt sales. Possibly they could have a franchise in a shop in Stockton and Redcar or Teesside Park, with a limited range of product. The Club would in effect rent space in someone else's store. It would probably cost £40,000? though per franchise, so they would have to sell another 1000 shirts plus some other stuff per store on top of shirts they would have sold anyway.

Blackburn sold nationwide in the mid 90s and it failed to increase their fan base by much, even though they won the Premiership.

Strangely enough I think it is overseas we could increase our fan base, because of the negative images of the Teesside area in the UK are less common abroad.